Using Twitter Search to Find Local Leads and Potential Customers

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Twitter is an amazingly powerful social networking tool that can keep small business owners connected to customers, associates, employees, and more - and everybody knows this already. However, what many small business owners fail to realize about Twitter is that it can be used to find real people seeking business products and services in real time in your neighborhood and service areas by using the search feature.



Try searching for a few of your company's keywords and keyword phrases in Twitter and you will instantly realize that somebody somewhere is talking about something in your field. If you are a tailor, you may find that someone just tweeted, "Does anyone know where I can find a good tailor?" and of course you know the answer!
In order to fully take advantage of Twitter search and to target people in a specific area, you will need to click the link that says advanced search and you will come to a page that looks like this:

Using the parameters available, you can find real people expressing ideas about topics relevant to your business or looking for products and services that your business can provide. This allows you to introduce yourself with a tweet containing the user name (your tweet should contain @theirusername) without having to follow them or having them follow you. This opens the door for a new follow, a new lead, a new sale, and a new referral.

By logging on to Twitter a few times a week and conducting through searches, you are able to monitor what your service area is saying about the topics that are important to your small business and you are able to seize many opportunities to make new relationships that you would never have obtained otherwise.

Talk to an internet marketing specialist today to learn more about the power of Twitter in your internet marketing plan and how your business can seriously benefit from effective Twittering.