Showing posts with label Search Marketing. Show all posts
Showing posts with label Search Marketing. Show all posts

Monday, October 8, 2012

Atlanta Internet Marketing And SEO Website Development

I have just launched my new website for iAdministrative Atlanta Internet Marketing & SEO Website Development. The new website allows clients to make payments and to submit documents like my service agreement and client information form.



For more information on my internet marketing and (SEO) search engine optimzation website development services, visit my new website (www.iadministrative.com) or give me a call at 404-692-3679.

Wednesday, May 11, 2011

Using Twitter Search to Find Local Leads and Potential Customers

Twitter is an amazingly powerful social networking tool that can keep small business owners connected to customers, associates, employees, and more - and everybody knows this already. However, what many small business owners fail to realize about Twitter is that it can be used to find real people seeking business products and services in real time in your neighborhood and service areas by using the search feature.

Using Twitter Search to Find Local Leads and Potential Customers


Try searching for a few of your company's keywords and keyword phrases in Twitter and you will instantly realize that somebody somewhere is talking about something in your field. If you are a tailor, you may find that someone just tweeted, "Does anyone know where I can find a good tailor?" and of course you know the answer!
In order to fully take advantage of Twitter search and to target people in a specific area, you will need to click the link that says advanced search and you will come to a page that looks like this:

Using Twitter Search to Find Local Leads and Potential Customers
Using the parameters available, you can find real people expressing ideas about topics relevant to your business or looking for products and services that your business can provide. This allows you to introduce yourself with a tweet containing the user name (your tweet should contain @theirusername) without having to follow them or having them follow you. This opens the door for a new follow, a new lead, a new sale, and a new referral.

By logging on to Twitter a few times a week and conducting through searches, you are able to monitor what your service area is saying about the topics that are important to your small business and you are able to seize many opportunities to make new relationships that you would never have obtained otherwise.

Talk to an internet marketing specialist today to learn more about the power of Twitter in your internet marketing plan and how your business can seriously benefit from effective Twittering.

Sunday, May 8, 2011

(SEO) Search Engine Optimization & Organic Page Ranking

Today, most companies and local merchants have developed an online presence that attributes to new growth, sales, and referrals. However, an informative website that effectively outlines your products and services is not enough to generate new business on its own. In order for your internet marketing to be effective, your content has to be quickly and easily found in the places internet users look for their information, like popular search engines Google, Bing, and Yahoo!.

(SEO) Search Engine Optimization & Organic Page Ranking
Search engines periodically scan the internet and catalog the websites and web pages that they find. When the user enters a keyword or key phrase into the search box, the search engine may consider a number of factors to organize and display the search results, including:

  • keyword or key phrase density
  • amount of traffic the website or web page generates
  • number of links pointing to the website or web page from other sources
  • number of links pointing to websites or web pages with similar content
  • date of publication
  • frequency of updates and new information distribution

These results - excluding advertisements, paid placements, or any other sponsored or featured results - are called organic as they are naturally rendered and ordered by the search engine. Working with the content of your web pages to have them appear high in search results is called search engine optimization, or SEO.

The most effective way to increase the organic page ranking of a web page is to work with keywords, keyword phrases, and keyword density. It is important to develop or restructure content to be keyword rich and to write HTML codes that grant access to search engines and provide them with metadata such as the keywords, page description, and other useful information for efficient ranking.

Another highly effective way to increase an organic page ranking is to have relative links pointing to your website or web page from other sources. An inbound link from a website with a very high page ranking that has content found to be relative by the search engine may influence the organic ranking.

Working with an internet marketing specialist to optimize your search engine results is highly recommended! With the experience of promoting several companies online - some that may be similar to your business - they already have an idea of what is effective and what is ineffective. With experience, the proper tools, and inside access to the sources you need, your internet marketing specialist will be able to help you develop or improve your online visibility and achieve your goals of search engine optimization.

Read "(SEO) Search Engine Optimization & Organic Page Ranking" on the iAdministrative website.