Why Should My Small Business Publish a Blog?

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Publishing a blog is a great way to market your small business on the internet. Millions of people search for information daily on the internet, researching products, services, even looking for the latest in style and in fashion. By simply sharing information about your products and services, you can be providing the content that internet users find to make decisions.

You can feed parts of your blog into your website, offering fresh content that changes periodically when you do a new blog. You can set up your blog to only post certain articles to certain areas, making for a free or inexpensive content management system. Plus, a little fresh content here and there on your website can really keep it from feeling stagnant, giving internet users a reason to come back, check out your website, and recommend it to a friend.

By adding social elements to your blog posts, you are making your content easier to be shared and recommended from one internet user to the next. Social buttons like the Facebook Like Button and the Twitter Tweet Button are today's word of mouth advertising - with one click, all of their friends will see your information!

In addition to social recommendations, all blog posts can be subscribed to by internet users' own feed readers. If a reader thinks you post useful or interesting information, they may subscribe to your blog so they can receive all of your posts without even visiting your site! Users also have the ability to receive your blog posts in their email inbox to read at their own convenience.

As if the reasons above are not good enough, consider this: every blog entry you make creates a new page of relevant content linking to your website. The more links pointing back to your website, the higher your page ranking will be in search engines. Additionally, blog posts themselves are likely to perform really well in search engines.

If you do not currently have a blog and are interested in getting one up and running, call iAdministrative Internet Marketing & Website Development today at 239-601-3985. We can help you get started and even work with you to generate fresh content that is relevant to your small business website to help increase search engine rankings and internet visibility. Blog management is a part of our internet marketing management, but we will be glad to quote you a price for blog management only.

Is Your Website & Internet Marketing Plan Working?

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When asked, "Is your website and internet marketing plan working for you?" many small business owners do not even know the answer! When it comes to internet marketing and website development, most small business owners are simply at the mercy of a website designer or office staffer who oversees all aspects of the internet marketing plan.

More often than not, business owners get stuck with a stagnant website and an almost inactive marketing plan that fails to drive the satisfactory results that should be produced. Simply having a website, a Facebook page, and a Twitter account will not cut it! An effective marketing plan takes time, planning, and dedication - often to the extent that small business owners cannot afford in terms of overhead.

Outsourcing internet marketing is of course a great idea, unfortunately most internet marketing services do very little to oversee and manage an internet marketing plan that is truly successful for each of their clients. Whether you currently have office employees handling your internet marketing or are outsourcing the duties, take them time to reflect and seriously ask yourself, "Is my website and internet marketing plan working?"

Take some time to search for your company keywords, products, or services and see how easy (or difficult) it is to find your website or web pages on search engines like Google, without typing your company name or URL.

Try it now and take note of the fact that roughly 50% of users do not even go to the second page of search engine results! If you are listed on page three or beyond, you can forget being found by most users!

If you feel like you are not getting enough leads or sales out of your website, especially if you cannot find your website on popular search engines, call iAdministrative today at 239-601-3985 for a FREE phone consultation and other FREE information that could lead you to a better, more effective, more lucrative internet marketing and paid advertising management plan.

3 Things Your Website Email Form Must Do

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1. Collect All Useful Information

If your user is going to take the time to write you a message on your website, you might as well take advantage of the situation and get all the information that you are going to need from them right then and there.

You should ask for all contact information for all the ways you contact your clients, which may include email address, phone number, physical address (if you mail or visit your clients at a particular location), even social venue address or profile names for Facebook, Twitter, et cetera.

You can have your user enter any information, or ask them any questions, so think about the information that you will need to get from the user that will make for the customer service process as easy as possible. The more you know, the better you can serve!

2. Block Spam Messages

Nothing is more annoying than SPAM, especially when it is coming from your website. Unprotected email forms can also be used to run scripts on your server that can cause damage to your, jeopardize sensitive information, and send more SPAM emails from your server with your domain name attached to it.

Simple steps can be taken to prevent SPAM, including the installation of a reputable reCaptcha form. There is no reason that your website email form should be unprotected!

3. Email the User a Confirmation

When the user submits the contact form, you and the client should receive an email. Sending the client an email assures them that the script works and that a copy of their message has been received by your office. The confirmation should include an estimation of how long it will take your business to contact the customer regarding the message.

In addition to a confirmation, the email can invite the customer to view and join your other web pages like Facebook and Twitter, as well as subscribe to your blog.

Does your email form need some help?

If your email form is not working as hard as it should, iAdministrative Internet Marketing & Website Development can help! Get an email form and submit landing page installed on your website for only $35.00. For more information, call 239-601-3985 today.

Spanish Website Development, Internet Marketing, & Advertising

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Expand the distribution of your products and services to the Spanish speaking populations of your community with our bilingual and Spanish language internet marketing and advertising services. We have successfully managed dual language and Spanish only internet advertising campaigns and established a solid Spanish speaking clientele for some of our clients.

If you are a small business owner or manager trying to decide if Spanish language marketing and advertising is the right decision for your products or services, an internet marketing specialist can work with you to obtain population and demographic reports in your area and help you correctly make the assessment.

We generate the right keywords and keyword phrases in Spanish that are equivalent to your English keywords and searched for the most in major search engines to create successful advertising campaigns, which we monitor the performance of diligently.

We can provide all of the same reports as we would in English, and offer translations of keywords and keyword phrases that we use (for clients who do not speak Spanish).

As with English speaking users, the more information that is available to your Spanish speaking user, the more comfortable they will be with contacting you or buying your products. We can provide a few pages of Spanish information for your Spanish speaking clients, re-create your website in a Spanish version, or create a new website entirely in Spanish.

FREE (SEO) Search Engine Optimization Ranking Checker - Just Enter Your Domain

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We came across a great, free tool that allows you to simply enter your website domain URL and it quickly generates a report of your (SEO) search engine optimization ranking using data from various website.

It is a very neat tool and we recommend you take a look at your website and see where you stand!



Check your (SEO) Search Engine Optimization Ranking

Using Twitter Search to Find Local Leads and Potential Customers

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Twitter is an amazingly powerful social networking tool that can keep small business owners connected to customers, associates, employees, and more - and everybody knows this already. However, what many small business owners fail to realize about Twitter is that it can be used to find real people seeking business products and services in real time in your neighborhood and service areas by using the search feature.



Try searching for a few of your company's keywords and keyword phrases in Twitter and you will instantly realize that somebody somewhere is talking about something in your field. If you are a tailor, you may find that someone just tweeted, "Does anyone know where I can find a good tailor?" and of course you know the answer!
In order to fully take advantage of Twitter search and to target people in a specific area, you will need to click the link that says advanced search and you will come to a page that looks like this:

Using the parameters available, you can find real people expressing ideas about topics relevant to your business or looking for products and services that your business can provide. This allows you to introduce yourself with a tweet containing the user name (your tweet should contain @theirusername) without having to follow them or having them follow you. This opens the door for a new follow, a new lead, a new sale, and a new referral.

By logging on to Twitter a few times a week and conducting through searches, you are able to monitor what your service area is saying about the topics that are important to your small business and you are able to seize many opportunities to make new relationships that you would never have obtained otherwise.

Talk to an internet marketing specialist today to learn more about the power of Twitter in your internet marketing plan and how your business can seriously benefit from effective Twittering.

(SEO) Search Engine Optimization & Organic Page Ranking

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Today, most companies and local merchants have developed an online presence that attributes to new growth, sales, and referrals. However, an informative website that effectively outlines your products and services is not enough to generate new business on its own. In order for your internet marketing to be effective, your content has to be quickly and easily found in the places internet users look for their information, like popular search engines Google, Bing, and Yahoo!.

Search engines periodically scan the internet and catalog the websites and web pages that they find. When the user enters a keyword or key phrase into the search box, the search engine may consider a number of factors to organize and display the search results, including:

• keyword or key phrase density
• amount of traffic the website or web page generates
• number of links pointing to the website or web page from other sources
• number of links pointing to websites or web pages with similar content
• date of publication
• frequency of updates and new information distribution

These results - excluding advertisements, paid placements, or any other sponsored or featured results - are called organic as they are naturally rendered and ordered by the search engine. Working with the content of your web pages to have them appear high in search results is called search engine optimization, or SEO.

The most effective way to increase the organic page ranking of a web page is to work with keywords, keyword phrases, and keyword density. It is important to develop or restructure content to be keyword rich and to write HTML codes that grant access to search engines and provide them with metadata such as the keywords, page description, and other useful information for efficient ranking.

Another highly effective way to increase an organic page ranking is to have relative links pointing to your website or web page from other sources. An inbound link from a website with a very high page ranking that has content found to be relative by the search engine may influence the organic ranking.

Working with an internet marketing specialist to optimize your search engine results is highly recommended! With the experience of promoting several companies online - some that may be similar to your business - they already have an idea of what is effective and what is ineffective. With experience, the proper tools, and inside access to the sources you need, your internet marketing specialist will be able to help you develop or improve your online visibility and achieve your goals of search engine optimization.

Read "(SEO) Search Engine Optimization & Organic Page Ranking" on the iAdministrative website.