Why Should My Small Business Publish a Blog?

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Publishing a blog is a great way to market your small business on the internet. Millions of people search for information daily on the internet, researching products, services, even looking for the latest in style and in fashion. By simply sharing information about your products and services, you can be providing the content that internet users find to make decisions.

You can feed parts of your blog into your website, offering fresh content that changes periodically when you do a new blog. You can set up your blog to only post certain articles to certain areas, making for a free or inexpensive content management system. Plus, a little fresh content here and there on your website can really keep it from feeling stagnant, giving internet users a reason to come back, check out your website, and recommend it to a friend.

By adding social elements to your blog posts, you are making your content easier to be shared and recommended from one internet user to the next. Social buttons like the Facebook Like Button and the Twitter Tweet Button are today's word of mouth advertising - with one click, all of their friends will see your information!

In addition to social recommendations, all blog posts can be subscribed to by internet users' own feed readers. If a reader thinks you post useful or interesting information, they may subscribe to your blog so they can receive all of your posts without even visiting your site! Users also have the ability to receive your blog posts in their email inbox to read at their own convenience.

As if the reasons above are not good enough, consider this: every blog entry you make creates a new page of relevant content linking to your website. The more links pointing back to your website, the higher your page ranking will be in search engines. Additionally, blog posts themselves are likely to perform really well in search engines.

If you do not currently have a blog and are interested in getting one up and running, call iAdministrative Internet Marketing & Website Development today at 239-601-3985. We can help you get started and even work with you to generate fresh content that is relevant to your small business website to help increase search engine rankings and internet visibility. Blog management is a part of our internet marketing management, but we will be glad to quote you a price for blog management only.

Is Your Website & Internet Marketing Plan Working?

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When asked, "Is your website and internet marketing plan working for you?" many small business owners do not even know the answer! When it comes to internet marketing and website development, most small business owners are simply at the mercy of a website designer or office staffer who oversees all aspects of the internet marketing plan.

More often than not, business owners get stuck with a stagnant website and an almost inactive marketing plan that fails to drive the satisfactory results that should be produced. Simply having a website, a Facebook page, and a Twitter account will not cut it! An effective marketing plan takes time, planning, and dedication - often to the extent that small business owners cannot afford in terms of overhead.

Outsourcing internet marketing is of course a great idea, unfortunately most internet marketing services do very little to oversee and manage an internet marketing plan that is truly successful for each of their clients. Whether you currently have office employees handling your internet marketing or are outsourcing the duties, take them time to reflect and seriously ask yourself, "Is my website and internet marketing plan working?"

Take some time to search for your company keywords, products, or services and see how easy (or difficult) it is to find your website or web pages on search engines like Google, without typing your company name or URL.

Try it now and take note of the fact that roughly 50% of users do not even go to the second page of search engine results! If you are listed on page three or beyond, you can forget being found by most users!

If you feel like you are not getting enough leads or sales out of your website, especially if you cannot find your website on popular search engines, call iAdministrative today at 239-601-3985 for a FREE phone consultation and other FREE information that could lead you to a better, more effective, more lucrative internet marketing and paid advertising management plan.